Free-DominatingFree-Dominating

Feeling comfortable with who we are, and how we feel, is liberating. Bold, boisterous, energetic, silly.

That's Freedominating.

Not one, not two, but three new ranges.

Ditch the bra swaps! Our game-changing 2-in-1 bra with removable wire takes comfort to the next level.
Keep the wire in for extra support or go wire-free for ultimate freedom - your call!

Ditch the bra swaps! Our game-changing 2-in-1 bra with removable wire takes comfort to the next level. Keep the wire in for extra support or go wire-free for ultimate freedom - your call!

Base LayersBase Layers

Feel-good foundations in a range of ready-to-be-seen seamless staples, from bras to bodysuits, camis to crops.

Base Layers Plunge Wirefree BraBase Layers Plunge Wirefree Bra

Made with luxe-to-touch fabric crafted to comfortably embrace your every curve.

Base LayersBase Layers

Feel-good foundations in a range of ready-to-be-seen seamless staples, from bras to bodysuits, camis to crops.

Made with luxe-to-touch fabric crafted to comfortably embrace your every curve.

24 Hour Comfort Bra24 Hour Comfort Bra

Mix 'n' match your way to ultimate comfort with our new range of loungewear that's all about those versatile layering vibes.

Chill Plunge BraChill Plunge Bra

Couch to cafe essentials that are soft enough to lounge in, yet stylish enough to leave in.

FreedominatingFreedominating

Shop our most comfortable range ever.